Why Hypoallergenic Recipes?

Why Hypoallergenic Recipes?

Hypoallergenic – What is it?


You may be surprised to learn that food intolerance’s are a common problem amongst pets. Lower quality pet food, packed with artificial additives, chemicals and known hypersensitising ingredients can often cause disturbances. Feeding a higher quality hypoallergenic food can help to reduce symptoms.

We formulate our recipes to be hypoallergenic in the sense that they help to reduce symptoms of intolerance and sensitivity, promoting everyday health and wellbeing as recommended by the Pet Food Manufacturers Association (PFMA).

Our pet food recipes are often formulated to exclude ingredients which may cause intolerance’s including grains (i.e wheat and maize), beef, chicken, soya, or dairy. However, it is important to note that although we are able help manage symptoms of intolerance, the recipes we formulate are more accurately created to assist with food intolerances/sensitivities as opposed to allergic reactions and are not classed an an allergenic pet food. Hypoallergenic is defined as being relatively unlikely to cause a reaction. It’s important to note that every pet is individual and not all pets will have a sensitivity to these ingredients.

You may ask you… “What symptoms could my pet have?”

Like humans, pets health can go out of control when exposed to certain food or chemicals. Food sensitivities are whereby the animal is intolerant (sensitive) to one or more of these materials. The body reacts to this unwanted material and there is belief that this causes upset to the animal by including the following gastrointestinal signs: flatulence, diarrhoea, regurgitation or even vomiting, and unwanted variation with wet or voluminous stool quality. Itching and poor skin may also be associated with adverse food reactions.

It is often a protein which is sometimes associated with a carbohydrate (i.e. wheat gluten) that is implicated with causing an intolerance or sensitivity. Therefore, by formulating these recipes and declaring the individual ingredients we have a minimal number of known protein sources to reduce the risk of intolerance’s or sensitivities occurring.   If you have noticed the clinical signs which are disrupting their pets normal happy self and think that the diet is probably to blame – switching to hypoallergenic food is a good start! Our hypoallergenic food is formulated to work alongside the digestive system and in turn is made up of ingredients which are less likely to cause adverse reactions – for pets with sensitive skin or digestion.

Remember to slowly change the food over.

When changing your pets’ food it is essential to introduce the new food gradually over a period of time (usually 2-3 weeks). It takes time for the digestive enzymes and microflora to adjust. Too much disruption through changing too quickly could be counter-productive, or, at worst, cause an adverse reaction. You can do this by gradually reducing the amount old food and slowly introducing the new food to the diet. Do not anticipate the effects to be instantaneous – the effect of this diet is gradual!

Must a pet have sensitivity in order to try our hypoallergenic food?

Most certainly not! Any pet can consume hypoallergenic food. Some owners may already choose to always feed this type of food because it contains reliable good quality ingredients which are highly digestible and nutritious. Alongside this, they may already choose hypoallergenic food as a preventative measure to ensure their companions have a reduced risk of digestive upset (and less potential for having to clear up some poor ‘back end’ performance!).

Hypoallergenic pet foods have the potential to be great for all dogs!


Hypoallergenic foods are really about reducing the risk of adverse reactions to particular ingredients or components of those ingredients. By offering Hypoallergenic foods such as Grain Free and Superfood 65 with particular and limited ingredients, your pet has a reduced risk of food related illness and all the potential to lead a happy healthy life!



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